Ultracasual Games Performance in Australia: Q1 2021 Insights

The first quarter of 2021 has been an eventful period for ultracasual games in Australia. Sensor Tower has gathered data on the top performing applications in this genre, providing valuable insights into their downloads, revenue, and weekly active users.

Starting with Jelly Dye：Satisfying ASMR Game, published by AI Games FZ, we noticed an impressive increase in downloads, starting at 86 in the first week of January and peaking at 42 thousand in mid-March. The weekly active users followed a similar upward trend, beginning at 78 and reaching a high of nearly 68 thousand in the same week as the peak downloads. Although revenue began at 0, it eventually rose to 230 by the end of March.

Next, Acrylic Nails! by Crazy Labs showed a different trajectory. The game started with nearly 40 thousand downloads in the last week of December, but this number declined to around 8 thousand by the end of March. The weekly active users saw a decrease from 73 thousand to 24 thousand in the same time frame.

Crazy Labs' Diamond Painting ASMR Coloring also demonstrated a declining trend in both downloads and active users. Downloads dropped from 13 thousand to 7 thousand, while active users decreased from 17 thousand to 11 thousand by the end of March. However, its revenue saw an increase from 0 to 254.

The performance of Slime Simulator Fluid Games was noteworthy, with revenue growing from 524 to 9 thousand. Downloads experienced a peak of 20 thousand in mid-February before settling at 9 thousand by the end of March. Weekly active users showed a similar peak and settled around 7 thousand.

Lastly, Perfect Wax 3D: ASMR Makeover by AI Games FZ had an initial spike in downloads, reaching 22 thousand in late January, then gradually decreased to 4 thousand. The weekly active users mirrored this pattern, peaking at around 25 thousand and then falling to 5 thousand.

For more detailed insights and data on these ultracasual games and others, Sensor Tower offers comprehensive analytics and trends for the mobile app industry.